Since Fortune magazine have refused to rate companies following the gospel in Nigeria we will help out.
The bible asks us to give a portion to seven, another to eight, business model call it diversification or multiple stream of income.
I saw an advert saying i should text a few letters to a five digit number and I will win millions, each text cost 100 naira. I thought it was national sport lottery until I saw the colour and discovered that MTN have collected license for lottery business since telecoms is not making enough money. If it's a bonanza, using my phone will qualify me, not a 100 naira text.
I understand, with recession we need to be proactive and one road doesn't lead to the market.